Between big data and pillow talk

On 22 March, experts from marketing, product management and market research will discuss the latest approaches in the fields of insights generation, optimization of product launches, maximizing the advertising impact of (online) campaigns, big data, etc.

The benefits of market research as an indispensable tool for corporate and brand management, digitized and automated, can be experienced in an environment with ever more parameters and uncertainties. The following still applies: a product that is perfectly aligned with the target group can win innovation awards, but a quick shot from the hip can lead to cost-intensive repositioning measures right from the start.11th Research Summit Switzerland is dedicated to the most diverse aspects of insights in terms of products and services.Between big data and pillow talk: market research is becoming increasingly diverse and multifaceted. The possibilities of big data analyses on the one hand also mean that you have to ask customers personally for their opinion again and have them explain their behavior. Renowned speakers from Germany and abroad, including from Zalando, will round off this top event.Take part now