Zweifel & Una: Glarner Bank does not offer savings
Following the 150th-anniversary campaign, which was infused with regional humor, Zweifel & Una has now launched a branding campaign for the Glarus-based regional bank. The bottom line: This regional bank is no slouch.
Following the campaign for the 150th anniversary, which was enriched with regional humor, Zweifel & Una has now launched an image campaign for the regionally active Glarus-based bank. According to the press release, the aim is to increase the regional bank's appeal and level of awareness by using accurate and sometimes cheeky print and poster subjects. The agency from Schwanden in the canton of Glarus is playing on the fact that the Glarus-based bank has just 18 employees and, although small, is "absolutely healthy" in contrast to the larger banks.responsible at GRB Glarner Regionalbank:
Dieter Elmer (Director). Responsible at Zweifel & Una: Marianne Zweifel (concept, text) and Kate Isler (concept, design).
