Two new mandates for Cohn & Wolfe
Cohn & Wolfe hat zwei Neukunden im Portfolio. Für den Haushaltsgerätehersteller Kaz übernimmt die Genfer Agentur das PR-Geschäft in Europa. Vom Konfekthersteller Perfetti Van Melle wurde sie mit den PR-Aktivitäten für die Schweiz beauftragt.
For Kaz Europe, Cohn & Wolfe will implement a marketing campaign for several markets. The goal is to anchor the product portfolio in the consumer consciousness and to exploit the brand value. PR activities include new product launches at consumer and industry trade shows, outreach to digital influencers and consumer education events.
For Perfetti Van Melle, the agency will be responsible for the entire Swiss market and will take care of product launches and public relations via traditional and digital media. The confectionery manufacturer's portfolio includes brands such as Mentos, Chupa Chups, Smint and Frisk.
For Perfetti Van Melle, the agency will be responsible for the entire Swiss market and will take care of product launches and public relations via traditional and digital media. The confectionery manufacturer's portfolio includes brands such as Mentos, Chupa Chups, Smint and Frisk.
