ZVV offers trains as an advertising platform
In the future, trains operated by the Zurich Public Transport Association (ZVV) may be used as advertising platforms for food products or financial services. The ZVV is making a total of ten trains available to interested companies throughout the region for advertising purposes.
The ZVV and the SBB have agreed that the ZVV trains may be decorated with advertising, said ZVV spokesman Thomas Kellenberger at the request of the SDA. He was confirming an article in the Tages-Anzeiger newspaper on Saturday. The extent to which marketing is possible is currently being examined, said the media spokesman. The ZVV is proactively trying to find interested companies on the market. Larger companies are being approached, as advertising is a major investment from a financial point of view, Kellenberger told SDA. For example, cooperation with companies from the consumer goods sector or the financial sector is conceivable.
How much the advertising on the trains will cost remains to be seen. A business plan is now being drawn up. A fixed price is also part of this, said the media spokesperson. The business should be implemented as quickly as possible, as it offers an additional source of income for the ZVV. The revenue could be used to reduce deficit contributions from the canton and municipalities.
As part of the project, ZVV is continuing to examine whether other means of transport in the network are suitable for advertising. According to Kellenberger, it is conceivable, for example, to extend the advertising space on Cobra streetcars in the city of Zurich. Strips are already available for advertising on the roofs of these vehicles.
