It's better to advertise together

This year's general meeting of the Zurich Advertising Club took place on July 6 in the cafeteria of the Serviceplan Suisse Group. Founded only five years ago, the group counts five different communication service providers and over 120 employees. They work together in Zurich in the "House of Communication".The best people winServiceplan CEO Christian Baertschi, who together with Sascha Moser laid the foundation for the Swiss branch of the group in 2012, explained the strategy: The five agencies of the group therefore appear as separate companies and with their own brand, because they are always led by involved partners, i.e. by entrepreneurs instead of managers. Baertschi is convinced that this is also a way to attract the best people.Integrated range of servicesThe Serviceplan Group was founded by the Swiss Peter Haller in Germany in 1970 and expanded internationally by his son Florian Haller. Europe's largest owner-managed advertising agency group now comprises more than 40 specialist agencies worldwide and employs over 3100 people. Serviceplan focuses on an integrated range of services that encompasses creativity, media and technology.Young woman on the boardNewly elected to the board of the Zurich Advertising Club (ZW) is Anna Magnaguagno, Junior Brand Director at Publicis Communications Switzerland Ltd.. She had attended the ZW's "Prüfungs-Repi" last year and now wants to get involved in getting even more young people to know the advertising club. Wanda Ledermann, Edith Swiezy and Bruno Felder resigned from the board.