Back to the tried and true: Graubünden Ferien lets bloggers write travel magazine
As authentic storytellers, bloggers have been among the key pillars of modern tourism communication for several years now. In a new project, Graubünden Ferien is turning to a tried-and-true medium and publishing a travel magazine written by bloggers.
The fact that Graubünden Holidays invites bloggers to the region for various adventures or group trips is nothing new. In return, the bloggers report on their experiences on social media channels and blogs, don't mince their words and thus contribute to their readers traveling to Graubünden.
In order to offer bloggers a new platform and also to reach people who do not actively follow blogs and social media channels, Graubünden Holidays has launched a project that calls on bloggers to find exciting stories for a travel magazine over the next two months and publish them on Graubuenden.ch/blogger-magazine to be submitted.
The tourism organization will invite the seven to ten bloggers with the most creative suggestions to Graubünden to put the idea into practice. The stories will be published in the printed magazine as well as on the blogs and social media channels of the bloggers. "This allows us to combine the best of both worlds," says Martin Vincenz, CEO of Graubünden Ferien. This achieves a greater reach and therefore reaches more potential guests.
Graubünden Ferien is working with Passaport, the publisher of the travel magazine Transhelvetica, to produce the print magazine. To make bloggers aware of the topic, the tourism organization was able to win over German blogger Jana Zieseniss as an ambassador.
Links: Graubuenden.ch/blogger-magazine
