ZurichTokyo spreads national double high for Sony

The Zurich agency ZürichTokio was commissioned by Sony United to advertise the launch of the new Playstation3 and the national Full High Definition campaign in a product advertisement. As some people already knew that the Playstation3 could do a lot, the agency decided not to communicate the technical details. It was much more important for the agency to explain the advantages of Full High Definition and the new integrated Blu-ray storage medium to "non-gamers". It was also important to communicate that Sony is the only manufacturer to offer the entire product range in Full HD, from mobile cams and notebooks to televisions, home cinema projectors and games consoles. The advertisement is now appearing nationwide as a double-page spread.