ZurichTokyo: ProSieben sets sail with "We Love Boat"
Zurich Tokyo has developed a visual concept for Pro Sieben. The concept draws attention to the «We Love Boat» party series in the «Tiki style» of the late 1950s.
Zurich Tokyo has developed a visual concept for Pro Sieben in the "Tiki style" of the late 1950s. This was intended to draw attention to the "We Love Boat" party series. The aim was to get as close as possible to the target group and bring the claim "We love to entertain you" to life. National advertisements, a website and a TV commercial were used.
Responsible at Pro Sieben Switzerland: Karin Bardohl (Marketing Manager), Karin Duttweiler (Project Manager). Responsible at Boom Propaganda & Events: Joachim Bodmer (overall responsibility), Sneschi Culjak (project management), Sneschi Culjak (project management). Responsible at Zurich Tokyo: Daniel Donati (CD), Niels Schäfer (AD/graphics), Stefan Lemberger (consulting), Manuel Rickenbacher (photography), Patrick Häusermann (styling), Nik Zuber, Adrian Wisard (animation).
