Zurich Tokyo blasts Swiss Music Awards
For the sixth consecutive year, Zurich Tokio is responsible for the overall presentation of the Swiss Music Awards. This time, the focus is on the explosive power of music.
On March 1, the Schiffbau Zurich will be the meeting place for local pop culture. The award ceremony with many celebrities and the participation of international acts will be broadcast live by SRF Zwei, Joiz and Rouge TV.
How does a hit come about? What makes a hit? And why are there pieces of music that touch almost everyone, regardless of gender, whether banker or hippie? The Zurich Tokyo agency has taken up these questions and tried to put them into pictures, as it says in a press release. The sound of a slamming car door or the sound of bubbles rising in a pot of boiling water, everything can be inspiration for the artist for rhythm and sound, from which then the longed-for hit emerges.
The TV spot shows the creation of the hit as the band composes a song from the sound and beat of a flickering neon light. Accompanied by a DJ, guitar, keyboard and drums, the sound evolves into a hit and is explosively broadcast to the world. In the other applications such as advertisements, website as well as the stage design, the explosive power of a hit song is further dramatized upon impact with the audience. Because when the music touches, conquers the listener's head and body, they are literally knocked out of their socks and carried away.
Those who succeed in doing so are honored with Switzerland's most important music prize. The urban concrete block specially developed by Zurich Tokyo, which for some artists is the cornerstone of their future success.
Responsible at Swiss Music Awards: Oliver Rosa (Executive Producer), Roy Bula (PR), Josephine Bucher (Backoffice). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Raphael Kunz (Art Direction), Mihaly Keserü (Graphics), Sandra Schmid (DTP), Laura Donati (Consulting), Reeto von Gunten (Text), Rosas&Co (Film Production), Peter Bräker (Sound).
