Zurich Tokyo positions Sony as a lion-strong partner of FCZ
The Zurich Tokyo agency has positioned Sony as a partner of FCZ. Following the earlier use of the bear as the emblem of SC Bern, this time the lion is at the center of the advertising motifs.
Sony Overseas is increasingly present in the world of sport and is involved in selected sports communities such as FCZ Zurich. Sony has the entire VIP zone in the Letzigrund Stadium at its disposal for this purpose. The task of the Zurich Tokyo agency was to position the Sony brand as a partner of FCZ among both the FCZ fan community and other football-loving VIP visitors.
After taking up the emblem of SC Bern - the bear - Zurich Tokyo brought the lion to life this time. In addition to posters, flags and a welcome desk, a multimedia tower was developed. In addition to a specially developed animated film, the tower presents a series of Sony product commercials.
Current promotions or events such as the team's entry into the Champions League can be shown both in the tower showcase and on the screens.
After taking up the emblem of SC Bern - the bear - Zurich Tokyo brought the lion to life this time. In addition to posters, flags and a welcome desk, a multimedia tower was developed. In addition to a specially developed animated film, the tower presents a series of Sony product commercials.
Current promotions or events such as the team's entry into the Champions League can be shown both in the tower showcase and on the screens.
Responsible at Sony Overseas SA: Svenja Deringer Lessa (Communications Manager). Responsible at ZürichTokio: Daniel Donati (Creative Director/Text), Niels Schäfer (Art Director/Graphics), Stefan Lemberger (Consulting) Botique (Animation) Pixelprinz (Image Processing).
