Zurich Tokyo: New campaign for the Pro Sieben Love Boat realized
Following the huge successes of «We Love Boat» and «ProSieben Love Air,» the ProSieben Love Boat is setting sail for the second time and once again inviting people to cruise parties at five destinations. Zürich Tokio developed the campaign.
The maiden voyage will take place on Lake Constance on May 8, 2010. The Zurich Tokyo agency retained the eye-catching visual concept in the tiki style of the late 1950s and is now drawing attention to the event and the four new protagonists with national advertisements, a website and a TV spot.
Responsible at Pro Sieben Switzerland: Karin Bardohl (Marketing Manager), Karin Duttweiler (Project Manager). Responsible at Boom Propaganda & Events: Roman Bucher/Joachim Bodmer (overall responsibility). Responsible at Zurich Tokyo: Daniel Donati (CD), Niels Schäfer (AD/Graphics), Laura Donati (Consulting), Manuel Rickenbacher (Photography), Laura Gerster (Styling), Karin Stefanov (Make Up & Hair), Suzi Zimmermann (Animation).
> To the TV spot
Responsible at Pro Sieben Switzerland: Karin Bardohl (Marketing Manager), Karin Duttweiler (Project Manager). Responsible at Boom Propaganda & Events: Roman Bucher/Joachim Bodmer (overall responsibility). Responsible at Zurich Tokyo: Daniel Donati (CD), Niels Schäfer (AD/Graphics), Laura Donati (Consulting), Manuel Rickenbacher (Photography), Laura Gerster (Styling), Karin Stefanov (Make Up & Hair), Suzi Zimmermann (Animation).
> To the TV spot
