Zurich: Mindshare Worldwide wins group-wide media account
The media agency Mindshare has been commissioned by the Zurich Financial Services Group to manage its group-wide media budget. However, the Publicis Group will continue to provide creative services.
Zurich Financial Services Group has appointed Mindshare, a media agency belonging to GroupM, to manage its Group-wide media budget with immediate effect. This includes services such as media strategy, planning and buying, as well as services for the Farmers brand in the USA.
The Publicis Group will continue to provide creative services for the insurance and financial services provider worldwide, according to a press release issued on Tuesday. Publicis has held this creative account since the launch of the international brand campaign "Because change happenz" in 2005 and also developed the "Zurich Help Point" campaign, which was launched in fall 2008.
The Publicis Group will continue to provide creative services for the insurance and financial services provider worldwide, according to a press release issued on Tuesday. Publicis has held this creative account since the launch of the international brand campaign "Because change happenz" in 2005 and also developed the "Zurich Help Point" campaign, which was launched in fall 2008.
