Zurich HB - Milano Centrale

Posters An important chapter in the development of visual communication in Europe took place in Milan between 1945 and 1970. Graphic designers and photographers from Switzerland played a major role in this. Equipped with a sound education, which Italy could not offer at the time, as well as an eye trained in the "Swiss style", they encountered an inspiring attitude in Milan. The need for visual communication was growing in Milan during the phase of reconstruction and economic upswing. The exhibition "Zürich HB - Milano Centrale" now shows this fruitful exchange of mentalities and the various Italian and Swiss design trends with selected works from the holdings of the poster collection and the graphics collection of the Museum für Gestaltung Zürich. The vernissage is on October 23.