Zurich SP wants to get away from "lust-hostile image" with SP beer
The Zurich SP is launching an «election beer,» banking on the relaxing effects of alcohol in its campaign. The city council candidates are «having a few drinks,» according to an invitation to a “political get-together.”.
The title is deliberately ambiguous. Advertising must attract attention, said Emanuel Wyler, a member of the SP's election campaign coordination team, when asked by SDA on Thursday. Alcoholism could indeed be a problem. "But most people who drink beer don't have an alcohol problem," said Wyler. The launch of the SP beer is therefore by no means sensitive from a socio-political point of view. The party wanted to move away from its "anti-pleasure image" with this campaign. "If we do something casual, we'll reach more people," Wyler continues. A special label on the beer should serve as an identifying mark and make it easier to get into conversation.
The party wants to have the beer from a local producer served in around twenty Zurich bars and restaurants.
The party wants to have the beer from a local producer served in around twenty Zurich bars and restaurants.
