Zurich campaign against sexual exploitation is a success

 
The city of Zurich has drawn a positive interim balance: the campaign launched by various departments in January against the sexual exploitation of children and young people on the Internet has met with great interest. "In the first week alone, we had over 12,000 visitors to our website - and to date, the information brochures have already been downloaded around 1,700 times", says police spokesman Reto Casanova in a statement from the city. The first phase of the campaign was aimed at the general public. It involved posters, streetcar advertising, a website for young people and one for adults, as well as various information brochures and banners in chatrooms. The posters show older people wearing masks saying, for example: "hoii, ich suech luschtigi mädels zum fun haa!!!! *ggg*". In a second phase, young people and parents are now being addressed directly, for example through lessons in class and parents' evenings.
Zurich is the first Swiss city to launch such a campaign. However, there has obviously been a need for it for a long time; various specialist departments and offices as well as related websites in Switzerland and abroad have responded well to the campaign and are interested in working together. The campaign will run over the next few months until the summer vacations. It will be repeated in the fall.