Increased sales and productivity in the PR industry for the fourth year in a row
In 2017, BPRA member agencies as a whole once again reported an increase in net fee revenue. The industry continues to be led by Farner Consulting, followed by Furrerhugi, Burson-Marsteller, CRK, and the new No. 5, PRfact. In addition, Weber Shandwick was admitted as a new member at Wednesday’s general meeting.
All BPRA member agencies were able to build on the growth years of 2014, 2015 and 2016: Two-thirds of BPRA agencies generated an increase in turnover in 2017 and thus an overall growth in turnover and productivity of 4.7 percent, which corresponds to an increase of around CHF 4 million. According to the press release, the development of the market provides a positive outlook for the current year 2018.
Farner Consulting continues to lead the agency market, followed by Furrerhugi, Burson Marsteller and CRK. PRfact is new in fifth place. The complete market statistics have been published on the BPRA website since Thursday (Direct link PDF).
In addition, Weber Shandwick Switzerland (Geneva) became the 24th member of the agency association at yesterday's BPRA general meeting. Greg Prager, Managing Director Weber Shandwick Switzerland, is delighted: "Weber Shandwick is excited to join BPRA and to be part of this group of passionate communications professionals. We look forward to working together with BPRA members to continue to raise the standards of public relations in Switzerland to bring clients the best, forward thinking communications solutions."
