With the timetable change, Bernmobil runs with Hofer
The Hofer Kommunikation BSW agency developed the creative concept for the «2015 Schedule Change» campaign for Bernmobil, the public transportation operator of the City of Bern.
The core of the campaign is the key visual and the message that bus line 11 now runs directly from the main station to Inselspital. With a visual illustrated in 3D, public transport is connected to the Inselspital in a witty way. Hanging boxes, banners, posters, advertisements and a radio spot were realized.
Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communications), Monika Ryf (Marketing Communications). Responsible at Hofer Kommunikation: Reto Steiner (concept, idea, overall responsibility), Daniel Scheuzger (art direction), Sabine Wandeler (graphic design), Sarah Winiger (project management). Responsible at Flaeck: Tobias Stierli (3D rendering). Responsible at Promoton: Bobby Gertsch (production radio spot).
