Future format tabloid

Newspaper The halving of the page format has changed the newspaper market.
Panorama or spread format - requires a lot of space. The
Times had a wingspan of 90 cm until two years ago. This
dimensions had their origins in the 1712 introduction of a
Taxation according to the number of newspaper pages. Consequence: large format,
fewer pages. The overcrowded London buses and metros moved in the
September 2003, the editors of the Independent to publish a part and from May 2004 the entire
print run in halved dimensions, i.e. in tabloid format.
What was an affront in tradition-conscious England went down well with some
Daily newspapers in Scandinavia and Spain already thirty years ago
silently across the stage. In the nineties, this is also where
several free newspapers in a small format. And at the end of 2004
the last 20 hitherto reluctant daily newspapers in Sweden on
Tabloid around.

The pitfalls of halving the broadsheet format
After the initial effect of the consistently four-color
newspaper printing had evaporated, the newspaper industry in
idea of giving the newspaper product more of a magazine character.
lend. As with the space problem, the
Reducing the format is the logical approach.
Initially, many European publishers favored the smallest version
of the broadsheet newspaper, the Berliner format, also known as midi format.
This is inevitably linked to the investment in a new
Newspaper rotation. So anyone who wanted to modernize anyway considered
whether he will print a smaller format in the future. Whether
because of the image or for reasons of modernization - even the
The classic Swiss format was introduced
The first edition was replaced a few years ago by a smaller format whose page size roughly corresponds to the Berlin format.
Publishers who want to use the format even without replacing their rotary printing systems
wanted to downsize, they opted for the most cost-effective option: the
Bisection of the broadsheet paper web into two tabloid format partial webs.
Sounds trivial, but it's not. Because on the one hand, this involves
the change from an "upright" to a "horizontal" format (collar web
parallel to the cylinder axis) and on the other hand the increase of the
Total number of pages. When changing to a smaller, horizontal format
the total width of a double page no longer corresponds to the
web width, but the web section length or the cylinder circumference. The
Problem, the previous content now on twice as many pages
means either thicker or more books.
(Book or, in Switzerland, bundle is the name given to the individual parts of a
newspaper, the outer book is called a coat).
In any case, the higher number of pages requires a stronger
structuring, which is achieved through the use of heading and insert colors.
solvable and which is already pointed out on the title page.
should be. And thicker books are sometimes saddle-stitched,
so a wire stitching device could also be useful on the folder.

Different levels of acceptance
The tabloid concept is well received in Switzerland. With 20 Minuten, Le
Matin and finally Blick, three newspapers have so far switched to tabloid
converted. For acceptance
of these titles include clearly laid out design concepts
and the magazine character. Customer newspapers such as Coop-Zeitung and
Migros magazine are known to be laid out in tabloid size; they
do not define themselves as weekly newspapers, but as magazines.
In eternally skeptical Germany, however, the trend towards
Small format initially only leaves traces in unpretentious advertising papers
and free weekly newspapers.
The paid-for daily newspapers are still dominated by the
Rheinische Format; only the taz (Berliner) and the
Junge Welt (tabloid). Bild, the Springer counterpart to Blick, decided
decided against a smaller format at the end of 2004.
Only since 2005 have five tabloid titles enriched the market: The
Holtzbrinck/Handelsblatt Group founded the newspapers Boulevard, 20 Cent
(not minutes!) and News (Frankfurt/Main only). Under Roger Köppel,
editor-in-chief of Die Welt, Springer called in May for the
tabloid edition World Compact, limited to the strongest economic regions
into life ("32 pages that take the reader on the subway in the morning in 15
minutes to update"). Target group for all: the otherwise lazy reader
Youth.
After only two start-ups in the last thirty years, one could
in the German newspaper landscape is a gold-rush atmosphere.
speak.

For supplements, special topics or regional editions
Some publishers are taking advantage of the mixed
broadsheet tabloid production and only produce individual parts of the
newspaper to tabloid or use the trend as an opportunity to create new
to launch themed supplements. For example, the Aargauer
newspaper (AZ), only the respective regional books (regional bundles) in the
Tabloid format, the jacket with the general content remains
Broadsheet. In terms of design and publishing, the AZ evaluated the
regional association for each of the eight sales regions as "independent
newspaper", which is enclosed with the main edition: its own front page, the
Main sheet comparable rubrication, comprehensive range of services. In the
In March 2005, the Tages-Anzeiger also launched a regional
Tabloid supplement on the left bank of Lake Zurich. And the Basler Zeitung
(BaZ) publishes the baz.kulturmagazin from Tuesdays to Saturdays in the
Tabloid format at.

Dieter Kleeberg