Zürich Tourism launches "Frienymoon" campaign for best friends
With its new fall campaign, «Frienymoon,» Zurich Tourism aims to position the city on the Limmat as the ideal destination for best friends who want to experience a weekend full of enjoyment, culture, and unforgettable moments.
Why should only newly married couples spend their honeymoon when friendships often run just as deep - and can be celebrated in the same way? With this in mind, Zürich Tourism is launching the new "Frienymoon" campaign, which stages city trips to Zurich as the ultimate friendship weekend. The fall campaign shows couples of friends experiencing everything Zurich has to offer for an unforgettable long weekend: Aperitifs, culinary delights, art and culture, wellness, nightlife, relaxation in the hotel and much more.
Focus on the Swiss domestic market
Around 40 percent of guests in the Zurich tourism region come from Switzerland. The domestic market is therefore of strategic importance to Zürich Tourism. "With the Frienymoon campaign, we want to introduce Swiss guests to Zurich as a versatile city break destination - surprising, inspiring and close," says Janine Rupf, Head of Marketing at Zürich Tourism. Targeting the domestic market also supports the organization's sustainability goals, as travel within Switzerland is convenient and climate-friendly using public transport.
The campaign was conceived by Zürich Tourism and implemented together with freelance art director and designer Elena Gabriel and freelance copywriter and concept developer Dieter Boller. It runs digitally in all relevant Swiss online media as well as on the meta platforms and YouTube. Static and moving assets - from banners and reels to posts - are used to show various facets of Zurich's offering. In addition, collaborations with selected content creators ensure additional reach and authentic social media stories.
One highlight of the campaign is the "Frienymoon" competition: Anyone who sends a card to their best friend via Swiss Post's PostCard Creator is automatically entered into a prize draw to win a weekend in Zurich for two - and becomes part of the campaign themselves.
Responsible at Zürich Tourism: Andrea Scherrer (Market Manager CH / Content & Project Manager), Guxim Shoshaj (Digital Marketing Manager), Sabrina Aellig (Product Owner Digital Guest Experience) External partners: Elena Gabriel (design), Dieter Boller (copywriting), Joel Hunn (photography), Florian Winkler / Galactic Pictures (video), Gabriela Graber (copywriting), Sir Mary Media (media planning & media operations)
