Too beautiful for the trash

The aim of artistic packaging design is to seek contact with the buyer. Once the product has been bought and consumed, the packaging has had its day. It ends up in the garbage bin: ex and hop! However, some packaging vignettes do not deserve to be thrown away because they have artistic value and are original works of art. Georges Boehler, Georges Boehler Productions, has collected such objects. He is presenting his collection this October in the exhibition "Ex-&-hopp-Art. This is throwaway art - too good for the trash" in Bern. A collection that - in keeping with the character of an everyday object - was discovered in everyday life: in the household, in the store, at the market, in restaurants and while traveling. Most of the examples on display date back to the pre-digital design age.

A book has been published to accompany the collection: "Ex-&-hopp-Art. Consumer waste - too good to dispose of", which is available as a print product and as a digital picture book in the i-Tunes app store (ISBN 978-3-7272-1283-3; Stämpfli Verlag). Further information: Ex-and-hopp-art.com. imp