Znip Znap implements rewards program for Mionetto il
With the goal of increasing the market penetration of Mionetto’s flavored Prosecco, Henkell & Co. Switzerland commissioned the shopper marketing agency Znip Znap to develop a target-audience-specific on-pack promotion.
For around three months, the three flavors of Mionetto il - "Ugo!", "Spriz" and, new to the range since June 2014, "Viola" - will be delivered with the promotional neck hanger. The key visual, all images and texts for the promotion on the neck hanger and all other communication media and the loyalty code contained in the hanger were created by znip znap. The loyalty code can be used to Mionetto.ch During the promotion period, rewards to the value of 75,000 francs can be ordered.
According to the press release, the high attractiveness of all the premiums and partners acquired by Znip Znap leads to high trial purchases of all three varieties, which was defined as the primary goal. With three bottles already purchased, six-month subscriptions to SI Style and Bolero can be ordered. This means that the value of the selected premium exceeds the value of the purchased bottles by 30 percent or more. For the on-pack promotion, the Game Center developed by the Internet and multimedia agency Seitenkick was used, which, in addition to the participant database, contains the mechanism for ordering the rewards.
Responsible Mionetto il: Igor Antic (Managing Director). Responsible at Seitenkick: Tuan Nguyen (Managing Director). Responsible at Znip Znap: Patrik Marty (Managing Director).
