ZKG courts the young old
Marketing for senior citizens The Zurich advertising agency Zogg Kettiger Gasser (ZKG) has discovered the target group of over 50s.
Senior marketing The Zurich advertising agency Zogg Kettiger Gasser (ZKG) has discovered the target group of over-50s.Senior marketing The Zurich advertising agency Zogg Kettiger Gasser (ZKG) has discovered the target group of over-50s.
In future, it wants to offer advertisers customized solutions for this market segment. To this end, it is developing a tool called "Power 50plus", which will enable a precise target group approach. "We recognize enormous potential in advertising to these people. This is the future," says project manager and ZKG co-owner Oskar Gasser. He must know what he is talking about - at 61, he has been part of this target group himself for some time.
In future, it wants to offer advertisers customized solutions for this market segment. To this end, it is developing a tool called "Power 50plus", which will enable a precise target group approach. "We recognize enormous potential in advertising to these people. This is the future," says project manager and ZKG co-owner Oskar Gasser. He must know what he is talking about - at 61, he has been part of this target group himself for some time.
