ZKB and Rod with a new campaign: A clear yes to more commitment
With its new campaign for private clients, Zürcher Kantonalbank is sending a clear message: taking action pays off. Developed by Rod Kommunikation, the campaign encourages customers with an emphatic «Yes!» in response to their questions about banking, investing, retirement planning, and financing.
The worst thing people can do with their wealth is: Nothing. Zürcher Kantonalbank therefore addresses doubts with a clear attitude and encourages its customers to take action. And with an explicit «Yes!» as the answer to most of their questions.
The campaign for the private customer segment of the nearby bank is being played out via social media, online spots and OOH and DOOH measures. The focus is on the message: it is never too late, never too little and never too far away to take a closer look at your own wealth - and to get closer to your own dreams.
Campaign with four thematic areas
The campaign covers four central topics: Banking, Investing, Pensions and Financing. Each area is accompanied by its own video spot, which underlines the bank's clear stance.
Further spots on the campaign can be found under the following links: Create, Precaution and Financing. Additional header image variants are available under this link available for download. The OOH posters as mock-ups can be downloaded at this link can be viewed.
Further information on Zürcher Kantonalbank can be found at www.zkb.ch.
Responsible at Zürcher Kantonalbank: Jan-Hendrik Völker-Albert (Chief Marketing & Communication Officer), Christian Ohlsen (Head of Marketing & Communication Retail Clients), Cornelia Grüninger (Senior Project Manager Advertising & Campaigns), Dominik Streich (Head of Brand Management and Design/Creative Director) Responsible at Rod Communication: Tiffany Bottlang (Co-Managing Director), Alessandro Reintges (Co-Managing Director), Philipp Skrabal (Chief Creative Officer), Dragana Knezevic (Client Lead & Senior Consultant), Rainer Bühler (Senior Strategist), Mathias Kröbl (Senior Art Director), Lisa Bolte (Copywriter) Production Tasty Pictures: Lea Fee (Executive Producer), Giosch Netzer, Cristina Golland (Producer), Riana Dähler (Production Assistant), Markus Miarka (Director/DoP), Gökhan Saf (AD), apricotberlin (Photographers), Pablo Nouvelle (Music), Mariana Muñoz (Styling), Nicola Fischer (H&M), Florian Stärk (Colorist), Anil Sarikaya, Luca Starace (Edit), DubDub (Sounddesign/VO) Media realization and image processing blish: Fabrizio Rutishauser, Jessica Kottmeyer, Carolina Alpiger, Roman Aebi, Talia Al-Kenani, Jana Weber, Jlona Kopf Media Webrepublic: Lorena Akyol (Senior Media Strategy), Aline Wiederkehr (Consultant Media Strategy), Vivien Albeck (Senior Consultant Media Buying), Florina Berg (Consultant Media Buying), Margarita Müller (Senior Social Media Marketing Manager), Chiara Naunheim (Consultant Media Buying), Florian Geyer (Associate Consultant Media Buying)
