Certification system created for campaigners

The trade and industry association Pro
Campaigning has a certification system for campaigners
developed. It is based on the definitions developed so far, which
is good campaigning and how it can be recognized. To recognize the
"Certified Campaigner", in-depth knowledge is acquired in the areas of
five core campaigning disciplines, practical experience and basic knowledge
in each of 13 communication and management disciplines. In addition
the presentation of an impeccable campaigning concept and
permanent further training is required. In the near future
the criteria were further developed and certification was awarded to an external
and therefore more neutral body. The certificate, which
is granted for a period of three years, it should be
make it easier for campaigning clients to choose between more or less good
qualified providers. In addition to the
certification system, the trade association is also committed to the
Quality of training. Since May 2005, it has been offering
Institute for Corporate Communications at the Solothurn University of Applied Sciences
Northwestern Switzerland offers the Campaigning postgraduate course.