Central marketing of the canton of Valais planned
The Valais government presented a revision of the law on Thursday, according to which the Valais tourism region would be centrally marketed in future. The bill now goes to the Grand Council.
The Valais government presented a revision of the law on Thursday, according to which the Valais tourism region would be centrally marketed in future. The bill now goes to the Grand Council.
In this way, the State Council aims to increase the competitiveness of Valais tourism and ensure its success on the global markets, according to the corresponding SDA press release. The new law provides for a maximum of nine tourism regions, whose activities will be coordinated by an umbrella organization, it continues. Tourism taxes would be collected directly by the state and returned to the regions and municipalities. More funds are to be allocated to tourism in future. The state plans to create a company for Valais advertising and to finance its activities. It is to be given responsibility for the creation and implementation of a uniform brand and advertising.
In this way, the State Council aims to increase the competitiveness of Valais tourism and ensure its success on the global markets, according to the corresponding SDA press release. The new law provides for a maximum of nine tourism regions, whose activities will be coordinated by an umbrella organization, it continues. Tourism taxes would be collected directly by the state and returned to the regions and municipalities. More funds are to be allocated to tourism in future. The state plans to create a company for Valais advertising and to finance its activities. It is to be given responsibility for the creation and implementation of a uniform brand and advertising.
