Newspapers down, magazines up

Advertising statistics The advertising statistics for the Swiss press for January use the new, more detailed typology for the first time, with the large and medium-sized daily newspapers continuing their steep decline of 9.2 percent and 8.4 percent respectively in the new year. The small daily newspapers lost only 0.6 percent and the Sunday press 19.0 percent, with the discontinuation of Dimanche.ch having a significant impact. Overall, the volume of newspapers fell by 7.3%. By contrast, the general press reported growth of 9.2 percent. High gains were achieved by magazines and the program press in French-speaking Switzerland (78.3% and 50.0% respectively). In contrast, German-language products in the news and themed press and women's magazines increased by 16.7% and 16.1% respectively.