Newspaper for snack
Media: 73 percent of Swiss people say they are in a good mood on their way to work. They notice advertising primarily on billboards (64.3%) and on the radio (43.5%).
Media 73% of the Swiss say they are in a good mood on their way to work. They perceive advertising primarily on billboards (64.3%) and on the radio (43.5%), according to the Consumer Monitor Live study by advertising agency Publicis. For those print media that are lagging behind, the study at least has one consolation: 31.7 percent of the Swiss population read newspapers or magazines during their snack break. This makes us a country of readers: In Germany and Austria, the figures are much lower (18.6 and 18.3% respectively).
