Timeless in balance

 
Paper ComMix skillfully sets the scene for the new Canteo paper goods collection from Biella. 
Style meets tradition - this is the motto under which ComMix has brought the new appearance of Biella's Canteo collection to life. The philosophical and melodic name Canteo for a paper goods collection says it all: elegant and functional stationery in a sophisticated design for every occasion.
Canteo was inspired by the legendary Bundesordner collection from Biella. The logo of the traditional Bundesordner collection is now embossed on Canteo stationery as a seal of quality and proof of authenticity. Biella thus combines the rich tradition of the Bundesordner from 1908 with the sophisticated and lively writing culture of the present day. The Canteo stationery collection is a "tribute to the human spirit and its most intimate and enduring expression - handwriting", says Biella. Thoughts find their way onto the paper via the hand, and the paper repays the time invested with a valuable, unique piece. Time cannot be captured, but Canteo allows inspirations to endure and thus gives a piece of timelessness.
This high positioning of the collection requires an emotional communication campaign at the highest level. Instead of the usual product presentation of writing articles, ComMix's concept staged lifestyle objects rather than goods. The current theme of "work-life balance" came into play in the concept. Everyone has to find a balance between the world of work and private life, between hectic and relaxing. With this approach in mind, ComMix worked closely with Biella to create the branding, logo design and product identity. To date, measures such as booklets, advertisements, displays and an initial version of the website have been implemented for the campaign.
Andreas Panzeri