Zeitgeist: Branding for Seven Spices
Autogrill Switzerland, in collaboration with the Zeitgeist Kommunikations agency in Zug, is launching the new «Seven Spices» Oriental food takeaway concept. It made its debut on Saturday, February 13, 2016, at the Foodcorner in Bern’s train station.
Dishes such as the Seven Spices kebab, falafel, various salads, but also special oriental desserts provide a versatile food offer. Compared to other kebab providers, Seven Spices uses the secret spice blend consisting of selected seven ingredients. According to the announcement, it is intended to provide an "incomparable taste experience." In addition, all dishes are also available as a vegetarian option.
The Zeitgeist Kommunikations agency designed the branding for the restaurant in Bern. In addition to the logo development, the entire food offer was photographed and properly staged on menu board screens, menus, etc..
Responsible at Autogrill Switzerland: Michael Siebenmann (Head of Marketing & Communication), Nico Wettstein (Head of F&B). Responsible at Zeitgeist Kommunikations: Brigitte Naschberger (Senior Account Director), Tamara Niggli (Account), Marc Gühne (Art Director), Lisa Pollhammer (Graphic Design) and Josef Koisser (CEO).
