Ten new neighbors

Awards Hundreds of thousands of EU citizens celebrated the end of European division with folk festivals and fireworks. The Wall Street Journal Europe honored the event with the competition "The Face of Europe in 2004". "To be able to present our results in the WSJE and to use the platform to present our agency is an opportunity we couldn't pass up," said Christian Prüfer, founder of the Berlin agency Lecker Werbung - and won. The team of six translated the complex interrelationships in the "Welcome Neighbors" concept into a sympathetically simple form and prevailed against major international competition. The motif: a doorbell board on which the nameplates of the newcomers were mounted next to the long-established tenants - S. Tonia, H. Ungary, Li Thuania and what they are all called.