Zattoo: Free HQ with advertising week

Major sporting events are coming up with the Olympics in Vancouver and the World Cup in South Africa. If you want to be up close and personal with the TV broadcasts, you can start now with Zattoo. Television via computer guarantees smooth reception wherever there is Internet access. Of course, this also opens up great opportunities for advertising. One option that has just been launched is the new Frame Ads. These function as an attractively designed border around the TV picture, which is displayed when channels are selected. In addition to age and gender, it is already possible to target by channel and program. When viewers click on these frame ads, they are redirected to the advertiser's landing page. There - as in the example above - they can order a DVD or Blu-ray of "Ice Age 3" directly online. The graphics for such frame ads are designed in-house at Zattoo in Zurich based on the basic material provided by the advertising customers. The marketing department is planning additional forms for upcoming sporting events and is also "open to further ideas for such special forms". The consultants in Switzerland are Martin Schlenker (Head of Sales), Branko Russo (Sales Manager) and Frank Trusch (Director Ad Operations). A newsletter from Zattoo provides more information. As a Christmas present from Werbewoche and Zattoo, anyone who subscribes will receive three months' free access to high-quality streaming. All you need to do is email your login details, email address and password to [email protected]. After three months of free testing, the HQ subscription can be extended or canceled automatically. pan