Zalando: Cara Delevingne and Rapperswil

Whether Rapperswil, Neuchâtel or Schaffhausen, Zalando brings Topshop to even the most remote corners. Topshop is an international fashion brand and has been a brand partner of Zalando since 2014. The cooperation has now been expanded. The joint TV campaign features Cara Delevingue, the face of Topshop. The campaign was shot by Gordon von Steiner, with styling by Kate Phelan, Creative Director at Topshop.

"Cara is confident about her style, which can be both playful and sophisticated. Her free-spirited nature makes it easy for her to mix a casual look with chic," says Kate Phelon, Creative Director Topshot. A real tongue twister: it's not so easy for the supermodel to pronounce all the city names Zalando delivers to. So several clips were created for the various European countries, as well as a joint version for all of Europe, edited as a music video. An additional insight into the production is provided by the Behind The Scenes footage.

"For Zalando and its 15 million active customers in Europe, Topshop is an inspiring brand partner at the forefront of fashion. The joint campaign has an innovative and bold approach that fits very well with Zalando's development," said Carsten Henrich, VP Brand Marketing Zalando. The Topshop at Zalando campaign follows on from the recently launched "Are You Ready?" campaign. Both clips were directed by Gordon von Steiner, and both take place in an abstract white box that symbolizes Zalando's packages. The campaign launches on April 19, 2015, on TV, in print media, online and on billboards, as well as on Zalando's social media channels. (hae/pd)

Campaign Credits

Art Direction: Zalando
Creative Director: Chang Lin (Zalando)
Concept Creation: Kemmler + Kemmler, Zalando Film Director: Gordon von Steiner
D.O.P: Tami Reiker
Music: Bernard Geiger
Set Design: Daniel Graff
Styling: Kate Phelan (TOPSHOP)
Executive Producer: Stefan Schuh
Post Production: Slaughterhouse
Photographer Stills: Kai Z Feng