Z. B.: Image campaign developed for commercial vehicle association
The advertising agency Z.B. Werbung has launched a nationwide campaign for the Swiss Commercial Vehicle Association (Astag). The goal is to improve the image of the trucking industry.
The agency writes in a press release that this is not an easy task: "Thousands of commercial vehicles are on the chronically overcrowded roads every day. All too often and wrongly, the more than 6,000 Swiss transport companies and their exponents are made the main culprits for this situation. Not to mention the emissions that allegedly pollute our air. Without trucks, however, nothing would work in Switzerland. And: Swiss trucks meet the highest ecological standards - so the pollutant emissions are clearly within limits.
A cinema spot, a series of posters, distribution campaigns organized by the sections, postcards and, last but not least, a lot of word-of-mouth advertising thanks to the tens of thousands of employees involved in the transport industry are intended to spread this message. For example, in the first phase of the campaign (November 2009 to January 2010), advertising is using the strong statement "The truck has it all" and the accompanying resolution Who-else.ch - Among other things, the website set up specifically for this purpose contains the most important facts, a truck test and success stories relating to the transport industry. The campaign is a long-term affair - it is to be further developed and continued in the coming years.
A cinema spot, a series of posters, distribution campaigns organized by the sections, postcards and, last but not least, a lot of word-of-mouth advertising thanks to the tens of thousands of employees involved in the transport industry are intended to spread this message. For example, in the first phase of the campaign (November 2009 to January 2010), advertising is using the strong statement "The truck has it all" and the accompanying resolution Who-else.ch - Among other things, the website set up specifically for this purpose contains the most important facts, a truck test and success stories relating to the transport industry. The campaign is a long-term affair - it is to be further developed and continued in the coming years.
Responsible at Astag: Michael Gehrken. Agency: Team Z.B. Advertising Zurich and Berne. Spot Production: Topfuel GmbH, Berne. Website: Station AG, Zurich. Photos posters: Regula Roost, Liebefeld.
Cinema spot:
Topics:
Postcards:
