Y&R: Guerrilla action against oil spill
Die Umweltorganisation «David gegen Goliath» aus München hat die Y&R-Gruppe damit beauftragt, in der Schweiz auf die Ölkatastrophe im Golf von Mexiko aufmerksam zu machen. In verschiedenen Geschäften in und um Zürich leuchten mehrere Tage lang gelbe Kleber von Thun-, Sardellen- und Ölsardinendosen.
The message: "We are fighting to prevent more living beings from lying dead in oil. Boycott petrol!" The environmental organization is calling on customers to join it in the fight against the oil catastrophe and to take action themselves. And, above all, to stop filling up with petrol from the oil giant BP - i.e. Aral and Castrol - in future. The campaign caused a stir and was picked up in the commuter newspaper 20 Minuten and in various blogs.
Responsible for David against Goliath: Bernhard Fricke (Chairman of "David gegen Goliath e.V."). Responsible at the Y&R Group Switzerland: Patrick Bucher (concept/text), Oliver Glutz von Blotzheim (AD), Christoph Krummenacher (graphics), Thomas Schöb (CD).
