Y&R Group: TV commercial realized for Odeon pharmacy
The Y&R Group was commissioned to create a TV commercial for Odeon Pharmacy. The commercial, which aired during the holiday season, was intended to highlight that the pharmacy is open 365 days a year—even on Christmas.
An opening pop-up book is shown in a stop-motion production. You can see a man driving through the wintry book landscape with an open convertible roof, even in winter, i.e. in all weathers and even at Christmas. The Salvation Army sings in a choir, the Christmas tree is decorated and Santa Claus floats away above the car in his carriage pulled by reindeer. The only store that remains illuminated in the background the whole time is the Odeon pharmacy.
The 17-second TV spot was produced for use on regional TV stations, among others. According to the agency, the pop-up book was produced specifically for Odeon Apotheke in four weeks of precise manual work. A sequel is currently being worked on.
> To the spot
Responsible at Apotheken Drogerien Dr. Bähler AG: Franklin Schatzmann (Member of the Executive Board), Johnny Schuler (Project Manager). Responsible at Y&R: Markus Gut (Creative Director), Julia Brandstätter (Text), Stéphanie Bertschi (Consulting). Production: Walking Frames (Julian Amacker & Monica Santana).
The 17-second TV spot was produced for use on regional TV stations, among others. According to the agency, the pop-up book was produced specifically for Odeon Apotheke in four weeks of precise manual work. A sequel is currently being worked on.
> To the spot
Responsible at Apotheken Drogerien Dr. Bähler AG: Franklin Schatzmann (Member of the Executive Board), Johnny Schuler (Project Manager). Responsible at Y&R: Markus Gut (Creative Director), Julia Brandstätter (Text), Stéphanie Bertschi (Consulting). Production: Walking Frames (Julian Amacker & Monica Santana).
