Y&R Group: A lively online game for farmers
Advico Y&R and Futurecom have developed an exciting online game for the Migros brand Farmer. «Swing your scythe and win!» is Farmer’s current call to action on the Internet.
The aim of the game is to fight your way through a cornfield and find the hidden farmer ingredients. Using mouse clicks, the player swings the scythe and steers a farmer through the corn thicket. The game takes place directly in the Expandable Skyscraper, so that it is possible to take part without leaving the current website. Among the successful players, Farmer Migros is giving away vouchers worth several thousand francs.
Responsible at Advico Y&R and Futurecom (Y&R Group): Markus Gut (CCO), Thomas Engeli (ECD), Daniel Schranz (AD), David Schellenberg (graphics), Dieter Boller (text), Isabelle Bischoff, Rafael Tucev, Marcin Kolonko (multimedia programming), Tanja Birrer, Rea Rageth (consulting).
