Y&R Group realizes TV commercial for Apotheken Drogerien Dr. Bähler
The Odeon Pharmacy in Zurich is open every day from 7 a.m. to 11 p.m., including Sundays and holidays—365 days a year. To promote these customer-friendly hours, the Y&R Group was commissioned to develop a TV commercial.
The result is a hand-produced stop-motion film that dramatizes the statement "365 days open". The main character is a man who drives through different sceneries in an open convertible all year round. Whether it's Easter Sunday, August 1, late at night in a storm and even in snow - the convertible roof is always open and the driver catches a cold. But no problem, the Odeon pharmacy is also always open.
The TV spot will be used for the Odeon pharmacy in Zurich as well as for the station pharmacies in Basel, Bern and Winterthur. The film is now running on local stations and in selected cinemas.
Responsible at Apotheken Drogerien Dr. BählerFranklin Schatzmann (Member of the Executive Board), Johnny Schuler (Project Manager). Responsible at Y&R: Markus Gut (CCO), Julia Brandstätter (text), Stéphanie Bertschi (consulting), production: Walking Frames/Julian Amacker and Monica Santana.
To the spot
The TV spot will be used for the Odeon pharmacy in Zurich as well as for the station pharmacies in Basel, Bern and Winterthur. The film is now running on local stations and in selected cinemas.
Responsible at Apotheken Drogerien Dr. BählerFranklin Schatzmann (Member of the Executive Board), Johnny Schuler (Project Manager). Responsible at Y&R: Markus Gut (CCO), Julia Brandstätter (text), Stéphanie Bertschi (consulting), production: Walking Frames/Julian Amacker and Monica Santana.
To the spot
