Y&R Group: ÖKK campaign in favor of Pro Juventute
To ensure that Pro Juventute will still be there for children and young people tomorrow, ÖKK supports the foundation with a stamp campaign: From March 23 to May 27, 2011, it will tour Switzerland with a mobile photo studio.
Families can have their picture taken free of charge and then receive a stamp sheet with their family portrait. For each family that participates, ÖKK donates 2.50 Swiss francs to Pro Juventute.
The linchpin of the campaign is the online platform developed by Futurecom My-stamp.ch. Here you can view and rate all the family portraits created, take part in the campaign online and have a stamp sheet created from your own photo or support Pro Juventute with a direct donation.
Advico Young&Rubicam is responsible for the campaign and the design of the mobile photo studio. Some of the posters are equipped with flyer dispensers, and the new PosterPlus app allows users to get all the important information directly on their iPhone. Advertisements, streetcar hangers, direct mailings, radio spots and online measures round off the communication.
All info and tour dates can be found from March 7, 2011 at My-stamp.ch. Tour start is on March 23, 2011.
Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Linda Meyer (Project Management). Responsible at Advico Young&Rubicam: Dominik Oberwiler (ECD), Martin Stulz (CD), Lukas Wietlisbach (AD), Annik Weber (graphics), Julia Brandstätter (text), Pablo Koerfer, Julia Kull (consulting), Daniel Ganahl (illustration).
