Y&R Group: Overall mandate won by Cash

The Young & Rubicam Group has acquired the Cash Group as a new client. The Cash Group is announcing changes to Cash Daily for the fall, and the online portal is also to be given a new look. A campaign by the Y&R Group is intended to communicate these changes, among other things, according to a press release issued on Monday. The focus is on dynamic advertising media and display subjects for online presences and multimedia campaigns. The campaign will be supplemented with subjects for the print sector.