Y&R Group: Rebranding to the umbrella brand Gutenberg
In July 2012, the Cat Group underwent a rebranding to become the Gutenberg Group. Its subsidiary, EH & P Investments, was also renamed Gutenberg Management. The Y&R Group Switzerland was responsible for implementing the rebranding.
The goal was a uniform appearance of the holding company, which is listed on the Bern Stock Exchange, as well as the two subsidiaries under the umbrella brand Gutenberg. Y&R Group Switzerland was responsible for the development and implementation of the new websites, logo development, stationery, imagery as well as the house signage of the company's headquarters in Zurich's Enge district. Y&R was already involved two years ago when Bank Gutenberg started operations: For the banking institution, the agency then created the Image and color world as well as the logo and letterheads defined from the ground up.
Responsible at Bank Gutenberg: Marco Haas (Senior Vice President). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Paolo Brocco (programming), Julia Miller (screen design), Lukas Zgraggen (Flash and multimedia development), Christoph Hänsli (AD), René Mauchle (DTP), Barbara Bisko, Sonja Wyss (consulting).
