Y&R: The online presence tightened up for Thomy
The Y&R Group has redesigned and expanded Thomy's website. Drawing on the visual style of the TV commercials produced by Advico, the site was designed to include, among other things, a collection of tips and recipes as well as a detailed product catalog.
In keeping with the seasonality of the traditional Swiss brand's products, the seasonal page combines current food topics with an interactive element and a competition. For the asparagus season, for example, an online game was created in which pairs of pictures of mayonnaises and sauces have to be uncovered.
Responsible at Nestlé: Marie-Eve Poget (project management), Ulrike Henning (consulting), Susanne Demierre & Sandra Voland (content), Christophe Comte (technical concept). Responsible at the Y&R Group: Martin Sauter (Consulting), Matthias Nöthiger (Project Management), Christian Erni (Creative Director), Isabelle Hauser (Design), Isabel Bischoff (Design & Flash Animation), Christos Margaris (3D Rendering), Matthias Rambold (IT Consulting), Lukas Stieger (Application Programming), Michael Höhn (Flash Programming).
