YouTube soon on the TV screen?
YouTube boss Chad Hurley wants the video platform to be available on every screen. In future, users should have the freedom to access YouTube via their computer, cell phone, games console or television.
YouTube boss Chad Hurley wants the video platform to be available on every screen. In future, users should have the freedom to access YouTube via their computer, cell phone, games console or television, Hurley told the German news magazine Focus. The portal is already negotiating with companies such as Sony and Panasonic. In January, the major TV set manufacturers presented prototypes with an Internet connection.
With the leap to television, the Internet video platform is set to become more profitable. According to estimates, less than 200 million dollars flowed into the company's coffers in 2008 - and this with around 300 million users. The reason for this is the immense cost of hardware and Internet connection, as Focus writes. Advertising is found in only three percent of all videos. According to Hurley, the initial aim was to increase user numbers. YouTube is now experimenting with different forms of advertising.
The 31-year-old does not see any conflicts with traditional television. YouTube removes content from TV stations on request. However, broadcasters can also make their programs better known if they leave them on YouTube. Hurley also held out the prospect of giving TV stations a share of his own advertising revenue if their content appears on his video platform.
With the leap to television, the Internet video platform is set to become more profitable. According to estimates, less than 200 million dollars flowed into the company's coffers in 2008 - and this with around 300 million users. The reason for this is the immense cost of hardware and Internet connection, as Focus writes. Advertising is found in only three percent of all videos. According to Hurley, the initial aim was to increase user numbers. YouTube is now experimenting with different forms of advertising.
The 31-year-old does not see any conflicts with traditional television. YouTube removes content from TV stations on request. However, broadcasters can also make their programs better known if they leave them on YouTube. Hurley also held out the prospect of giving TV stations a share of his own advertising revenue if their content appears on his video platform.
