Young Creative competition "Only an advertisement can do that"

The winners of the second round of the "Young Creative" competition, "That Can Only Be an Ad," have been announced. Nik Hodel's proposal—to use the job ad that Ingrid Deltenre applied for—was the winning entry.

The winners of the 2nd round of the Young Creative competition "Only an advertisement can do that" have been announced. In the first round of judging in autumn 2005, 12 ideas were selected for realization from 78 submitted proposals. The finished advertisements have now been judged again and the best works selected. Nik Hodel convinced the jury with his idea. He used the job advertisement for the successor to the position of director of Swiss Television, which actually appeared on September 21/22, 2002, as an advertisement for the "Only an advertisement can do that" campaign. Second place goes to a boy's room with car advertisements on the walls. Alain Szerdahelyi and Achim Kaufmann sent in their entries. The three winners will travel to Berlin from May 11 to 13 for the "Best YET" (Best Young European Team), the international counterpart of the Swiss Young Creative competition.the winners and finalistsPlace 1:

Hodel Nik - TV director wantedPlace 2:

Kaufmann Achim + Szerdahelyi Alain - Advertisements bring dreams closerPlace 3 to 12 (ex aequo):

Bresch Corinne - Response and sampling
Bresch Corinne - Only one advertisement can be taken to each destination
Lüscher Sylvie + Meyer Sabina - Only an advertisement stays in contact with the consumer for a long time
Hauser Isabelle + Günter Matthias - An advertisement is the only advertising medium with a freely selectable format
Tüscher Anne - Advertisers give their customers the time they need
Jungo Alexander + Parente Claudio - Only one advertisement still stands out on 56 x 30 mm
Oetterli Reto + Makarow Alischer - An advertisement is read in moments of pleasure
Oetterli Reto + Makarow Alischer - An advertisement was, is and remains a modern means of communication
Weber Yvonne + Sabo Rim - ... your lifelong companion
Tuskanovic Stefanija +Böni Sabrina - Only one advertisement can entertain for hours - Golfclub
All 12 subjects will appear in over 120 Swiss newspapers and on the Internet by September 2006. The final and third round of judging will then take place: by the readers of the press titles. The Audience Award will be presented on January 9, 2007, at the Epiphany Conference of the Swiss Press Association.
The Swiss Press Association is running the "Only an advertisement can do that" campaign for the fourth time. From 2003 to 2005, 34 advertisements were published by 34 well-known agencies. The continuation has now taken the form of a competition among young creatives.

More articles on the topic