Young & Rubicam Switzerland stands

 
Networks Markus Gut is moving to Young & Rubicam, where he will head the group together with Andreas Widmer. 
A new agency group is being created in Switzerland: Advico Young & Rubicam, Futurecom interactive and Wunderman are merging in terms of personnel and organization to form the Young & Rubicam Group Switzerland. The management duo of the new group is formed by Andreas Widmer, previously CEO of Futurecom and Interactive, and Markus Gut, previously Head of Creative at Publicis. In addition to Widmer as CEO and Gut as Chief Creative Officer, the entire management team of Advico Young & Rubicam consists of Lukas Tenger (Consulting), Caspar Coppetti (Strategy), Felix Kündig (CFO) and Philipp Skrabal (Executive Creative Director). Edgar C. Britschgi, the former CEO and Chairman of Advico Young & Rubicam, will remain Chairman Young & Rubicam Switzerland and Chairman Young & Rubicam EMEA Retail Practice. Britschgi led the agency for five years.
The brands of the Young & Rubicam Group, Wunderman (dialog), Allaccess (events & promotions), Exxtra (retail) and Futurecom (interactive) will continue to operate under their existing names and with the same management teams. "All major traditional advertising agencies are currently undergoing strategic realignment. They are all looking for ways to meet the digital transformation. We bring online, dialog and advertising to the same level for our clients.
e together," explains Widmer. Markus Gut, who is leaving Publicis after 13 years (see: ), says of his new challenge: "We want to develop holistic creative ideas for our clients that can be implemented in the classic and new digital channels in a medium-appropriate way. I see this new integrated model as our only chance of remaining at the top in the future. "Carole Scheidegger?