Yjoo: Martin Hofer becomes partner and member of the management board
Martin Hofer is joining Yjoo Communications as a partner. Starting in June, he will serve as Managing Director at the Zurich office, where he will work alongside CEO Nina Krucker to drive the expansion of the agency's business.
After Nina Krucker took over the operational management of the agency from Martin Zahner on February 1, Yjoo is already able to announce the desired strengthening of the management team in Zurich. "This will further consolidate our position as one of the leading communications agencies in Switzerland", states CEO Nina Krucker in a press release.
Boost in a dynamic environment
The new Executive Board member Martin Hofer brings many years of consulting and management experience from the communications and media industry. He spent seven years at Burson-Marsteller, first as Head of Corporate Communications and later as Head of Public Affairs. Most recently, he was a member of the management team at Farner Communications. "I hope to be able to give the dynamic Yjoo agency an additional boost in its strategic market positioning," says Martin Hofer. "We are delighted to have found the desired addition to our management team in Martin Hofer. He fits in well with our culture, not only in terms of his profile, but above all as a person," says Martin Zahner, Chairman of the Board of Directors.
Entrepreneurial scope as a driver
Martin Hofer, the former head of the TV news program "10 vor 10" and editor-in-chief of Sonntagsblick, is to become a partner at Yjoo Communications. "I'm looking forward to the new entrepreneurial scope," he says. Gabi Badertscher, Sabine Bianchi and Samuel Güttinger as well as the two site managers Daniel Herrera, YJOO Lausanne, and Marco Werder, Yjoo Lugano, complete the management team, which is now well positioned for the next phase of development. "We can now move forward with our strategic, structural and cultural work with strength and confidence," says CEO Nina Krucker.
