Yellow couples the second-hand cars of ASAG
ASAG Auto-Service from Basel enlisted Yellow's help to promote the sale of its used cars. The result was a campaign that was rolled out across both traditional and digital channels.
ASAG Auto-Service, one of the major car dealers in Northwestern Switzerland, called on Yellow to help sell their used cars. The challenge was that the range includes all types of cars, from small cars and mid-size cars to family vans and SUVs. The target group was correspondingly heterogeneous. The creative agency developed a concept that staged the cars as man's best friend, all waiting for a new home. Based on this central idea, a campaign was created whose media mix consisted of posters, ads, as well as online and Facebook ads, and was seen for several weeks in the Basel region.
Responsible at ASAG: Marc Ferndriger (Head of Marketing). Responsible at Yellow: Nadine Wolleb (project management), Pascal Rehmann (art direction), Martin Schmidlin (text), Markus Stöckli (graphics), Alexander Bürgin (design and programming), Daniela Geiser (desktop).
