Yellow launches Tineo
Yellow accompanies Quickline Business into independence under the new brand "Tineo". Led by the creative agency in Basel, the Swiss ICT specialists gave themselves a completely new identity.
Quickline Business separates from the parent company and enters the competition of telecommunications and IT service providers as an independent company. To develop the new brand, those responsible counted on the expertise of the Yellow agency and its proven brand principle. In close cooperation between client, investor and agency, the new company name "Tineo" was created in an intensive process.
For this purpose, Yellow's creative team developed the entire corporate identity, the new website and the sales documents required for the launch. As a final step on the road to independence, the new Swiss provider of enterprise solutions had the agency in Basel accompany it as it entered the race for the coveted business clientele. "Yellow was something of a "partner in crime" for us right from the start. The integrative approach of their way of working gave us great confidence at every stage of the project. And the result is outstanding." For Markus Definiti, CEO of Tineo, the new brand has a solid foundation on which to build a successful future. With "Tineo", Yellow has developed a brand that can survive on the market in the long term, adds the CEO. A factor that is also an important concern for the investor Waterland.
Responsible at Tineo: Mark Thommen (overall responsibility), Markus Definiti, Oscar Jimenz (Tineo) and Philippe Moser (Waterland). Responsible at Yellow: Reto Meyer (overall responsibility), Philipp Buser (project management), Hannes Müller (strategy/brand process), Pascal Rehmann (art direction), Martin Schmidlin (text), Markus Stöckli (graphics), Daniel Bard (UX design), Alexander Bürgin (programming), Imke Fichtner (production), Daniela Geiser (desktop).
