Yeas launches new website for Weingut zur alten Post
The Chur-based advertising agency Yeas has completely redesigned the Schlegel Winery’s website for the Alte Post. The new digital presence combines a refined brand strategy with cutting-edge technical implementation and consistently puts Georg Schlegel Jr.’s award-winning wines front and center.
The Chur-based advertising agency Yeas has completely redesigned the website of the Bündner Weingut zur alten Post. The relaunch aims to make the wine range more clearly accessible and to convey the quality of the products more precisely digitally. The focus is on a consistently user-oriented structure.
Clear structure for better orientation
The content has been restructured, simplified and reduced to the most important information. Visitors can find their way around more quickly and get to the individual wines and their origin, character and special features more easily. The new website is fully geared towards mobile use, loads faster and works reliably on all end devices.
Focus on award-winning wines
In terms of design, the new appearance consistently puts the focus on the wines of successful winemaker Georg Schlegel Junior, which have won multiple national and international awards. The bottles are presented in a calm, clearly structured environment that gives space to the individual products. White space, reduced design elements and precise typography provide intuitive guidance through the range.
Further development instead of reinvention
The relaunch further develops the existing image of the Graubünden-based family business without breaking with the previous brand identity. The appearance is familiar, yet at the same time clearly sharpened and interpreted in a modern way. The new technical basis also enables flexible further development of the content and ensures that the website meets current digital requirements in the long term.
With the new website, the Chur-based agency Yeas has created a digital foundation for Weingut zur alten Post that meets both the increased expectations of users and the requirements of modern brand communication.
Responsible at Yeas: Project management, conception, web development, art direction - Richi Brändli, design - Micha Lehmann, Dominik Kurmann, text - Mena Dressler
The new website: https://georgschlegel.ch/
More about this project: https://yeas.ch/work/georg-schlegel/
More information: yeas.ch
