Y&R advertises for Bacardi
The rum brand has entrusted Young & Rubicam with a global advertising campaign.
The rum brand Bacardi has
Young & Rubicam (Y&R) with a global advertising campaign.
Y&R will manage the campaign from its offices in New York and London.
According to Adage.com, the agency is only responsible for the creative area. Media planning, internet advertising and
Below-the-line activities would not be managed by Y&R. The
Budget for the global advertising campaign is set at 160 million dollars
estimated.
Young & Rubicam (Y&R) with a global advertising campaign.
Y&R will manage the campaign from its offices in New York and London.
According to Adage.com, the agency is only responsible for the creative area. Media planning, internet advertising and
Below-the-line activities would not be managed by Y&R. The
Budget for the global advertising campaign is set at 160 million dollars
estimated.
