Y&R Group makes Guitar Hero known for doubts

 
The Young & Rubicam Group has created an online banner and a newspaper advertisement for Zweifel. The aim is to publicize the online game "Guitar Hero", which the chip manufacturer is launching in the run-up to the big open-air festivals. The well-known guitarist Slash is supported in his guitar solo by two specially illustrated potato chips experts. The prizes include Openair VIP tickets. 

Responsible in case of doubt:
Sylvia Petrick (Sponsoring & Event- /Internet Manager), Christoph Ernst (Group Product Manager / Media). Responsible at Young & Rubicam Group Switzerland: Christian Bobst (CD), Daniela Britt (Consulting), Pascal Deville (AD), Patrick Bucher (Text).